Simon Staffans: Why you should give the audience a place in your story
The holy grail in the television industry right now – or, rather, one of the…
Browsing: audience engagement
Simon Staffans: Don’t be (too) social!
I doubt it has escaped anyone’s attention that there is a thing called ”social media”…
Interview: Why CANAL+ Spain took Game of Thrones transmedia
It’s increasingly important these days to engage the audience with your content and your message,…
Simon Staffans: On reading TV viewers’ minds… in Cannes!
A week of intensity looms as MIPTV, MIPFormats and the inaugural MIPCube is no more…
Nuno Bernardo: How to make your Audience part of your New Drama
We are living in a time when the old monolithic media are fragmenting, audiences are…