Discovery & Vivendi Content keynotes: “This is our rendez-vous with destiny” — MIPCOM report
This afternoon, Discovery Communications President and CEO David Zaslav was honoured as MIPCOM’s 2017 Personality of…
Browsing: advertising
Is your Branded Content really just an ad?
Within the last few years, we’ve seen the way the TV industry has evolved creating…
Super Bowl 50: A Missed Social TV Ad Opportunity?
Sunday, February 7 saw the 50th American Super Bowl. The Broncos heralded victory over the…
Liveblog: Yannick Bolloré of Havas: ‘We have shifted to a wall of infinity’
Yannick Bolloré is chairman and chief executive of advertising industry giant Havas, and took to…
Interview: Cindy Gallop: “I don’t do status quo. I like to blow sh*t up!” – MIPCube Preview
“People come to me for radical, innovative transformation,” says Cindy Gallop, with a gleeful smile…
Interview with Heather Bowler, Eurosport: Brands want more content
One thing is clear for Bowler: “brands want more” than standard visibility. “You don’t just…
Morgan Holt: Brands in Broadcasting Build Bigger Audiences
This week, product placement becomes a reality for UK producers and audiences. After years of…