Liveblog: The MIPTV Wrap
[youtube]EHeI4dsOXKg[/youtube] Left to right: Simon Staffans, MediaCity Finland; Marc Goodchild, IpDipSkyBlue.tv; Richard Kastelein, Agora Media/Appmarket.tv;…
Browsing: MIP Markets Spring 2012 live coverage
MIPTV daily News 4 now online!
Click here to read the MIPTV News’ digital edition (email required) Leave us your details in…
Liveblog: Measuring the value of Branded Entertainment
[youtube]rWgsp7FdNd8[/youtube] Moderator Abby Marks of OgilvyEntertainment began this session by announcing the launch of Ogilvy’s…
Liveblog: Digital deal making trends in the TV industry
There has been a lot of talk about innovative business models around TV at MIPCube…
Liveblog: Making money from VOD on Tap
[youtube]4Eih4CfdpZI[/youtube] The video-on-demand market is increasingly lucrative for the TV industry, but what’s the…
MIPTV daily News 3 now online!
Click here to read the MIPTV News’ digital edition (email required)
Liveblog: “Pina” producer Erwin Schmidt’s MIPTV keynote
[youtube]UZ2SB9uKvBY[/youtube] As part of today’s focus on 3D, Erwin Schmidt of Neue Road Movies imparted…
Liveblog: Branded Content in the Marketing Mix
[youtube]GLaWhBwYHuU[/youtube] Speakers: Andy Fry, freelance writer and analyst (moderator); Evan Shapiro, president, Independent Film Channel;…
Liveblog: How branded show Beauty Academy made it in China
China is a huge TV market, but an intimidating one for Western firms looking to…
Liveblog: Branded Entertainment: Audience Engagement with Brands
[youtube]BSmLAO7Z4QE[/youtube] Speakers: Paul Kontonis, vice president and group director, brand content, Digitas’ The Third…
Liveblog: The WIT unveils top TV shows in social media
When it comes to social media and television, there’s a real hunger for data among…
Heineken receives Brand of the Year Award at MIPTV
Andrew Canter of the Branded Content Marketing Association (BCMA, left) and Reed MIDEM’s Anne de Kerckhove…
Liveblog: Keynote: Jonathan Mildenhall, The Coca-Cola Company
[youtube]qhtjyysec5A[/youtube] Today’s brand-focused keynote featured The Coca-Cola Company’s Jonathan Mildenhall, vice president of global advertising…
Liveblog: AMC Networks’ Josh Sapan on pay TV challenges in the cord-cutting age
[youtube]Q2vMaF9eIFQ[/youtube] Josh Sapan, interviewed on-stage by Anna Carugati Mad Men, Breaking Bad, The Walking…
Liveblog: Elle Macpherson and Electus on Fashion Star
[youtube]tvjNeHF4vIQ[/youtube] Left to right: Chris Grant, CEO, Electus; Elle Macpherson, executive producer and host;…