This week, product placement becomes a reality for UK producers and audiences. After years of lobbying, (UK TV watchdog) Ofcom…
Another MIPCOM at Cannes is over, and now we’re at the “reflection” part. What stuck out: Emphasis on a hybrid…
There was more knowledge in this session than could be tapped in an hour, even with help guiding discussion to…
The Lazarus Effect, a 30-minute documentary produced with HBO Documentary Films, records the extraordinary life-restoring effects of antiretroviral drugs (ARVs)…
As boss of Ogilvy Entertainment, Doug Scott has a better view than most of how branded entertainment is evolving, in…
Cops and robots show Robocar Poli combines three obsessions of its target audience of three- to five-year-old boys –robots, cars…
Part 1: “Creating a Family Brand” Kristen Van Cott discusses how consumer products companies are expanding into branded entertainment and…
Given the chance to descend on the indulgent city of Cannes, few would refuse. There’s plenty to look forward to,…