[youtube]BSmLAO7Z4QE[/youtube] Speakers: Paul Kontonis, vice president and group director, brand content, Digitas’ The Third Act (moderator); Nick Bailey, ECD, AKQA; James…
Andrew Canter of the Branded Content Marketing Association (BCMA, left) and Reed MIDEM’s Anne de Kerckhove present Heineken’s Cyril Charzat with the Brand of…
[youtube]qhtjyysec5A[/youtube] Today’s brand-focused keynote featured The Coca-Cola Company’s Jonathan Mildenhall, vice president of global advertising strategy and content excellence, who…
In 2011, the first ever MIPTV Brand of the Year Award, launched in partnership with Ogilvy & Mather, was given…
Looking for an alternative buzz-phrase to 2screen? How about augmented content? That’s the trend picked out by Ed White, who…
Viacom’s audiences have been multi-screening for years with SMS and IM; so what we’re seeing now is more like ‘hyper multi-screening’; fans…
One thing is clear for Bowler: “brands want more” than standard visibility. “You don’t just go and badge stuff, you…
Nick Bailey (photo), executive creative director of AKQA Amsterdam, told MIPBlog about Star Player, the 2screen TV football game/app his agency…
Left to right: Ogilvy Entertainment president Doug Scott (moderating), Skechers Entertainment SVP and CD Kristen van Cott, @Radical Media president…
Yahoo France head of studios Michèle Benzeno (left), and Coca-Cola NW Europe and Nordics strategic digital marketing manager Julien Guiraud presented…
Today we had the pleasure of Lewis Silkin LLP partner Cliff Fluet (right) and Bacardi Global Brands global marketing services…
Ogilvy & Mather Worldwide CEO Miles Young began his keynote with a manifesto about people. Today they can easily talk…
Presenter: BCMA Chairman Morgan Holt. Panel speakers were BCMA CEO Andrew Canter, Naked Communications Ltd head of entertainment/creative partner Matt…
Left to right: Ogilvy Entertainment president Doug Scott, Holler managing director James Kirkham, Leftfield Creative owner Colby Gaines, Tiger Aspect…
I like to hit MIPTV with a beat in mind, and this year I’m paying special attention to branded entertainment;…