Photo: OgilvyEntertainment president Doug Scott (left), executive creative director Panos Sambrakos, Ogilvy One Worldwide. For those curious about the…
In this exclusive whitepaper, the Branded Content Marketing Association (BCMA) explores the exact meaning of branded content and its numerous…
The early weeks of every year always produce a raft of predictions about the future of everything and 2013 has…
US-based sports channel ESPN has partnered with Ford to seed replays and highlights of college football games on Twitter. Each…
For the head of digital and brand content at world-leading ad agency Ogilvy & Mather, “the content and TV industries…
American Express has launched an interactive branded TV channel in the US. The channel, which launched in September, features information…
This year has truly been a tipping point for branded entertainment. Without question, Red Bull is leading the charge. If…
Photo: With Target’s Falling for You, viewers can buy cast members clothes as they watch the short films they star…
“In a dark place we find ourselves, and a little more knowledge lights our way”. – Yoda We’re past…
The below article was originally published by MIP content partner StrategyEye, here. The next day, Shazam reported that around 50,000…
PR stunt or not, Nike and Casey Niestat had our collective attention approximately three weeks ago when the story broke…
With partner Ogilvy, MIPTV has been tackling branded entertainment for five years now. But at MIPTV 2012, there was a…
[youtube]rWgsp7FdNd8[/youtube] Moderator Abby Marks of OgilvyEntertainment began this session by announcing the launch of Ogilvy’s Branded Entertainment Assessment Model (BEAM),…
[youtube]GLaWhBwYHuU[/youtube] Speakers: Andy Fry, freelance writer and analyst (moderator); Evan Shapiro, president, Independent Film Channel; Birgit Becker, marketing & communications…
China is a huge TV market, but an intimidating one for Western firms looking to make their shows a success…