Surrounded, USA, YouTube (Jubilee)

Pitch:  Debate format where a person with a particular viewpoint (often on a controversial or divisive topic) is surrounded by a group holding opposing views. In a musical-chairs style setup, they quickly take turns sitting across from the guest to debate. Participants on the perimeter raise red flags to signal when they feel each debate reaches its conclusion.

Social media buzz:  The first episode has gathered more than 21 million views in total, more than 500,000 likes and 150,000 comments in two months. The first five episodes have racked up more than 50 million views on YouTube.

Premiere: Sunday, September 8, 2024

Productor(s):  Jubilee

Twice a month 90-minute episodes

Celebrity Substitute, USA, YouTube (Julian Shapiro-Barnum)

Pitch:  Short-form factual entertainment series created and hosted by Julian Shapiro-Barnum (“Recess Therapy”) in which special guests take over the classroom as surprise substitute teachers. Each episode takes place at a public school, where high-profile guest stars draw upon their areas of expertise as they attempt to educate local children.

Social media buzz: The first episode with Andrew Garfield & Florence Pugh has gathered more than 270,000 views in total and more than 15,000 likes in two weeks. The second episode with star rapper LISA has gathered more than 1.9 million views in total and more than 171,000 likes in less than a week.

Premiere: Tuesday, October 22, 2024

Productor(s):  Doing Things Media

Weekly 8-minute episodes

No No Girls, Japan, YouTube (BMSG)

Pitch:  Japanese talent contest that pits 30 candidates from Japan, South Korea and the USA against each other, selected from 7,000 participants, to form a new group of girls on BMSG music label. The program follows their progress through a series of tests, performances and challenges. An exclusive version of the competition, featuring never-before-seen scenes not included in the YouTube broadcast, is available for streaming on Hulu.

Social media buzz:  The first three episodes have all gathered more than 1 million views on YouTube in one month. BMSG YouTube channel has 450,000 subscribers.

Premiere: Friday, October 4, 2024

Productor(s):  BMSG

Weekly 30-minute episodes


About Author

The Wit’s FreshTV is the trendspotter and trendsetter of international tv and digital content. We provide producers, broadcasters, distributors, advertisers worldwide with the best information about the best tv and digital content, projects, developments and programs. We do this via daily newsletters, reports, videos and 24/7 databases. We help our subscribers decrypt and anticipate the market, innovate, get inspired and acquire the most exciting IPs

Comments are closed.