The second day of MIP CANCUN was a deep dive into the heart of the entertainment industry, with plenty of opportunities for networking, learning, and discovering fresh content. As the conference continues to unfold, Day 2 provided a rich lineup of high-caliber screenings, insightful keynotes, and dynamic networking opportunities that are setting the stage for exciting collaborations across the globe.
MIP CANCUN Day 2 was packed with high-level content, featuring exclusive screenings, in-depth panels, and presentations from industry leaders. Attendees had the opportunity to hear from top influencers like Pilar Blasco, CEO of Banijay Iberia, Billy Rovzar, CEO of Lemon Studios, Diego Ramirez Schrempp, Executive Producer & Partner at Dynamo, and Natalia Echeverri, Executive Producer at Teletigre. As the day drew to a close, the iconic MIP CANCUN Opening Party, co-hosted by Calinos Entertainment, added a touch of glamour and excitement to wrap up the day in style. If Day 2 is any indication, MIP CANCUN is just getting started, and there’s so much more to look forward to in the coming days.
SHOWCASE & BREAKFAST – Presented by Global Agency
The morning kicked off with the Showcase & Breakfast presented by Global Agency at the Cancun Theater. This event offered a unique opportunity to start the day with a delicious breakfast while immersing attendees in a curated showcase of some of the best content in the industry. Attendees had the chance to network with industry professionals and discover new trends, helping them stay ahead of the curve. This lively session set the tone for a day full of excitement and new opportunities.
WAWA BREAKFAST – Facing the Challenge of Change Together
Hosted at the Pier 8 Restaurant, the WAWA Breakfast brought together key industry players for a thought-provoking conversation about facing the challenges of change. This breakfast session provided a perfect setting for attendees to share insights and strategies on how to navigate the rapid transformation of the entertainment landscape. With the industry constantly evolving, this discussion emphasized the importance of adaptability and collaboration in order to succeed in an ever-changing market.
OPENING KEYNOTE: Pilar Blasco, CEO of Banijay Iberia
The highlight of the morning was the Opening Keynote by Pilar Blasco, CEO of Banijay Iberia. Pilar captivated the audience with her compelling insights into the power of coproduction and the growing potential of Latin American markets.
“The most desired coproduction is with Latin America. We are a great creative force, and despite our cultural differences, Spain and Latin America have a lot of potential as a team to create powerful productions and tell stories that will impact the world,” Pilar shared, highlighting the incredible opportunities for collaboration between Europe and Latin America. Following the keynote, attendees had the chance to engage further in a Meet the Speaker session, diving deeper into the conversation with Pilar.
Content & Co-Production Market
The Content & Co-Production Market was in full swing, providing a unique space for the industry’s top players to meet and explore exciting co-production opportunities. This session focused on creating new partnerships and collaborations, with a spotlight on expanding global networks. Attendees discovered fresh ideas and business opportunities, further solidifying MIP CANCUN’s reputation as a global hub for content innovation and partnership-building.
SCREENING – Presented by INTER MEDYA
In the Cancun Theater, the Screening of “Corazón Negro”, presented by Inter Medya, offered an exclusive first look at this exciting new title. The screening provided a glimpse into a compelling story that is sure to capture the attention of audiences worldwide. With its unique narrative and rich character development, “Corazón Negro” promises to be a standout addition to the global entertainment landscape.
Co-Production Bootcamp – How to Work with Streaming Platforms and Free Broadcasters
The Co-Production Bootcamp session, which focused on how to successfully collaborate with streaming platforms and free broadcasters, was a must-attend for anyone in the industry looking to expand their content distribution. With companies like Spotify, TikTok, Warner Bros. Discovery, and Paramount represented, this session provided valuable insights into how the entertainment landscape is shifting, and how producers and creators can work with these platforms to maximize their reach and impact.
IP’s Expansion: Thinking Outside the Box
The session on IP Expansion: Thinking Outside the Box was another standout moment of the day, where industry experts explored innovative strategies for growing and expanding intellectual property. The conversation centered on creating unique, engaging content that resonates with audiences and continues to expand its reach across multiple platforms.
Maca Rotter, CEO of La Panadería, emphasized the importance of creating emotional connections with consumers through advertising. “An effective advertisement within an entertainment product creates an emotional bond in which people are grateful for the experience the brands are providing,” she explained. Miguel Trigo, Director of International Licensing at Leader Entertainment S.A., spoke about the evolution of consumers into prosumers – individuals who not only consume content but also create their own. “We must view them as capable of not only consuming our products but also creating content from them, but we need to motivate them to take that step,” he stated.
Co-Production Bootcamp – Navigate Co-Production with Pay TV Broadcasters and Studios
Later in the day, another Co-Production Bootcamp session took place, focusing on navigating co-productions with pay TV broadcasters and studios. This session provided valuable strategies and insights on how to successfully collaborate with major networks and studios, helping to open new avenues for content creation and distribution. The session highlighted the importance of long-term relationships and partnerships in order to create impactful, successful projects.
KEYNOTE: From the Source
The day’s standout keynote, From the Source, featured Billy Rovzar, CEO of Lemon Studios, alongside Diego Ramirez Schrempp, Executive Producer at Dynamo. Billy Rovzar shared his thoughts on the evolving role of data in the streaming landscape:
“Platforms work with data, and we need to know how to use it to keep people at home and give them our time,” he said, emphasizing the need for creators to understand their audiences.
Diego Ramirez Schrempp spoke about the importance of taking risks in the industry: “We are in a time where everyone is trying to minimize risks, but success lies in the willingness to take risks,” he said. Natalia Echeverri also emphasized the need for authenticity in content creation:
“Content must be authentic and work in its origin. Otherwise, we end up with experiments that dilute the authenticity,” she explained.
SCREENING – “Love with Lavender Scent” Presented by CALINOS
The final screening of the day was the highly anticipated Love with Lavender Scent, presented by CALINOS. This captivating story, set to enchant viewers, offered a unique blend of romance and drama, making it a standout for audiences looking for fresh, engaging content.
MIP CANCUN Opening Party – Co-hosted with Calinos
To close out the day, the MIP CANCUN Opening Party, co-hosted by Calinos Entertainment, was the perfect way to unwind and continue the conversation. The event provided ample networking opportunities in a lively atmosphere, setting the stage for even more exciting collaborations in the days ahead.
Looking Ahead to Day 3
As we head into Day 3, MIP CANCUN continues to deliver unforgettable moments with its stellar lineup of keynotes, screenings, and networking events. Be sure to join us for more thought-provoking discussions, exciting content showcases, and valuable opportunities to connect with industry leaders. Don’t miss out on the chance to be part of the action at MIP CANCUN – your next big opportunity is just around the corner!
