The first day of MIP CANCUN was packed with key moments that set the tone for an exciting week in the content industry across Latin America. From inspiring opening remarks to exclusive sessions on the future of streaming and dedicated networking spaces, Day 1 reminded us why MIP CANCUN is the leading event in the region. Here’s a detailed recap of everything that happened.
WELCOME TO MIP CANCUN!
María Pérez-Bellière, Director of MIP CANCUN, officially opens the 11th edition of the #1 Content Market and Co-Production Forum for Latin America’s television industry and the U.S. Hispanic market.
From the stage of the Cancun Theater, María Pérez-Bellière delivered a powerful opening speech about MIP CANCUN’s purpose: fostering effective connections and key collaborations in a professional and welcoming environment. With over a decade of history, the event has evolved into much more than just a market, becoming a platform for production opportunities and content deals in Latin America.
“MIP CANCUN was founded over a decade ago with a clear goal: to create a different kind of market, one designed to foster connections focused on production and content deals, but with a sense of community. All this, in a setting and scale that is personal, productive, effective, and efficient,” Pérez-Bellière highlighted.
MIP CANCUN 2024
FAST & GLOBAL: AMERICA’S SUMMIT
The Future of Streaming in Latin America
- Disruptive models like AVOD and FAST took center stage in an in-depth analysis of monetization and distribution.
The Cancun Theater became the epicenter of discussions on the streaming industry in Latin America, with sessions dedicated to emerging models such as AVOD and FAST, alongside strategies for distribution, monetization, and storytelling.
Introduction: New Friends in Town
New models, new opportunities.
Nicolás Smirnoff from Prensario International opened the America’s Summit, highlighting the exponential growth of FAST and AVOD models in the region. In partnership with OTTera, this session provided a deep dive into monetization within the digital space.
“This year, we’re focusing on monetization, as everything done in the digital sphere must generate revenue for this industry to remain viable,” Smirnoff emphasized, underscoring how these models are transforming content creation and consumption.
Digital Platforms… Last Miles!
Free platforms and the power of flexibility
- Accessibility is redefining content consumption in an age of digital freedom
Gloria Saló from GECA led this session, exploring how digital platforms are reshaping the consumer experience. Saló highlighted the advantages of free platforms, such as accessibility and flexibility, which give users greater control over their content consumption.
“The main reason to use free platforms is that they offer ease of use and no restrictions, making them incredibly appealing,” Saló remarked, sparking dialogue on how these features might influence future strategies.
Leading AVOD/FAST Platforms: From Red to Black Numbers
Stories that turn audiences into revenue.
- Local storytelling as the key to profitability in Latin America.
How do you turn audiences into revenue? This session explored the keys to achieving profitability within the FAST and AVOD models in Latin America. Janaina Tadeu and Alejandro Veciana shared valuable insights into the importance of local stories and recognizable intellectual property.
“The key to making FAST and AVOD profitable in Latin America is creating stories, within these models, that resonate with audiences,” said Tadeu.
Veciana added, “The best thing you can do is find the right IP—something recognizable, familiar, and emotionally connected with the audience from the very start.”
Streaming Content Distribution Strategies
Being visible to exist
- Digital distribution as a strategic pillar for capturing and retaining audiences
Presented by OTTera, this session offered innovative strategies to optimize digital content distribution. Adriana Frías emphasized the importance of visibility and availability in a crowded digital landscape.
“You have to be available, visible, and stand out on all platforms and devices where viewers might be,” Frías stressed, highlighting the need to adapt strategies to the evolving consumer landscape.
Digital Advertising & Monetization
Content as the bridge between brands and agencies
- Strong relationships and creative strategies to maximize advertising revenue
In this session, Maria Luz Zucchella analyzed how strong relationships with brands and agencies are essential for maximizing content’s potential. Her practical approach showcased how engaging content can serve as the bridge to successful negotiations.
“The best way to monetize content is to understand that negotiations happen with people, and the only way to win them over is with captivating content,” Zucchella emphasized.
Broadcasters’ Digital Strategies to Optimize Revenue
Beyond television: a game of platforms
- Digital integration expands horizons for traditional broadcasters
Goyo García and María Gabriela Díaz discussed how broadcasters are optimizing digital strategies to boost revenue. From platforms like YouTube, Facebook, and Instagram to integrating digital content into free-to-air television, these strategies are key to growing audiences.
“Our goal is to monetize all our platforms, but the ideal approach is to generate something digitally, nurture it, and then leverage it on free-to-air TV to exponentially expand audiences,” Díaz explained.
Networking Roundtables
Connecting ideas and building partnerships
- An intimate space to exchange strategies and strengthen industry relationships
The FAST & GLOBAL: AMERICA’S SUMMIT concluded with networking roundtables. This setting allowed attendees to delve into specific topics and forge meaningful connections with other professionals. Topics ranged from monetization strategies to success stories in local production, fostering a collaborative and inspiring atmosphere.
Session on MIP LONDON
A global perspective on the future of content
- MIP LONDON emerges as the ideal platform for strategic alliances and innovative storytelling.
Manuel De Sousa, Director of Partnerships and Business Development at MIP Markets, offered an exclusive look at MIP LONDON, an international event designed to foster strategic partnerships and share emerging storytelling trends. With over 250 companies from 36 countries confirmed, this upcoming edition promises to be a key meeting point for the global industry.
Taking place February 23–25, 2025, MIP LONDON is set to become an essential venue for building relationships and exploring the future of content in a highly competitive environment.
MIP CANCUN PRE-OPENING DRINKS
Networking with a relaxed touch
- An evening to break the ice and kick off a memorable week.
The day concluded with a relaxed networking evening at the Networking Lounge. Attendees took advantage of this informal setting to connect with industry leaders, exchange ideas, and kick off a week filled with opportunities.
What to Expect on Day 2…
Day 2 of MIP CANCUN promises to be even more exciting, with standout sessions, exclusive screenings, and more networking opportunities. Get ready to dive into the heart of Latin America’s content industry and be part of conversations shaping the sector’s future. Don’t miss a moment!
