Spain’s biggest state-owned public media company, the RTVE corporation, will be in high profile as Spain adopts MIPCOM CANNES Country of Honour status for 2024.
THE RTVE Corporation is made up of TVE, which offers seven broadcast channels; RNE, with six radio stations; the RTVE.es website; and streaming service RTVE play, the leading free-to-air platform in Spain.
At MIPCOM, through a number of events as well as a prominent stand inside the Palais des Festivals, RTVE will be promoting Spanish content and the country’s audiovisual industry on an international level.
According to RTVE commercial director Rodolfo Domínguez, the RTVE stand will be “equipped with the latest technology and located in a prime area” of the Palais. The corporation will also be active in a number of Country of Honour presentations and screenings. ”It is worth highlighting the invaluable support of ICEX, which has ensured that Spain has been named Country of Honour at this edition, giving special global prominence to our country’s industry,” Domínguez said.
The Corporation is “well-known for its high-quality audiovisual content”, according to Dominguez. “The titles in greatest demand are dramas and thrillers, in both long and short formats.” He added that “productions for teenage and young adult audiences are doing very well, as well as popular documentaries and crime investigation programmes. Daily series such as La Promesa, Acacias 38, Seis Hermanas (Six Sisters) and Dos Vidas, along with primetime series including La Caza (The Hunt), La Otra Mirada (A Different View), Estoy Vivo (I’m Alive), Ser o no Ser (To Be or Not to Be) and El Ministerio del Tiempo (The Ministry of Time), are among our best-selling content.”
Europe, the US and Latin America are the strongest markets for RTVE content, according to Domínguez, and its content goes further. The Corporation reported a number of worldwide sales following MIPCOM CANNES 2023 – including Dos Vidas and La Promesa, which sold to a major on-demand subscription platform available throughout Latin America; and soaps Seis Hermanas and Acacias were acquired for free-to-air broadcast in Vietnam, Lithuania, Latvia and Mexico and video-on-demand in the US. La Moderna, a series that focuses on the employees and clients of a high-end tea room in 1930s Madrid, attracted buyers from the Middle East, Greece, Russia, CIS, Colombia, Poland, South Korea, Lithuania and China. And El Grand Prix, about the friendly rivalry between two villages from different parts of Spain, is being broadcast in Uruguay following an agreement with a leading media outlet in the country.
Also following MIPCOM CANNES 2023, contemporary, romantic, family comedy 4 Estrellas attracted the interest of executives from Greece, Russia, CIS, Albania, Czech Republic, Slovakia, Colombia, the Baltic countries, Romania and China.
And RTVE content will be seen further in international marketplaces as the Corporation’s streaming service targeted at international markets, RTVE Play+, “will soon be available in Asia and Oceania, so that everyone can enjoy the wide and diverse range of content with RTVE’s quality hallmark”, Domínguez said.
With more than 100,000 hours of premium content, RTVE Play+ is already available throughout America and Europe.
