In this series, we highlight our clients to help them build connections that count, and shine ahead of MIPCOM.
Blue Lucy specialises in helping media companies maximise value from their content library, fast. My vision when I founded the company was to challenge the orthodoxies on the implementation of technology in media operations, focusing closely on delivering business value.
What are you bringing to MIPCOM?
We’ll be showcasing the new BOLT content portal which gives media executives effortless access to their inventory, so they can locate it easily, present it effectively, and deliver it quickly. With BOLT, you can manage, search and showcase content, and fulfil orders, as simply as using your banking app. No special skills, training or stress required. We take care of the integrations, automations and workflows for you. All you need is a web browser and your awesome content catalogue.
What are you looking for at MIPCOM?
As well as showcasing BOLT, we’re excited to be taking part in the MIP Innovation Lab and will be chairing a round table session as part of the FAST/AVOD conference. We’re looking forward to meeting with organisations who are on their FAST journey and exploring what optimisations can be made when launching and reporting on FAST channels.
What is your favourite MIPCOM memory?
I’ve only attended as a visitor up to now, but clearly recall walking across the beach outside the show in a pair of leather shoes on my first trip, resulting in socks full of sand for the day and a lesson learned!
