BB Media has revealed that fixed broadband access in Brazil has been growing steadily each quarter, with a 46% penetration rate by the first quarter of 2024. This growth positions Brazil as a key player in the telecommunications sector in Latin America. However, compared to other major LATAM markets, there remains significant room for expansion. Curious about the latest telecommunication trends in Brazil? Keep reading to learn more about the leading broadband providers, internet speeds, and user preferences in the country!
Although fixed broadband access has been expanding in the country, there is still vast potential for growth. Compared to other major markets in LATAM, Brazil and Colombia have the lowest fixed broadband penetration in the region. In contrast to Argentina, the leading country in terms of fixed broadband access with a 71% penetration rate, Brazil’s penetration rate is almost half. However, Brazil leads in total households, with 43.2 million homes currently having access to fixed broadband, compared to 11.2 million in Argentina.
Who are the current leading providers in Brazil?
Claro leads as the main provider in the country, holding a 25% market share. Although internet penetration is more limited in Brazil compared to other countries in the region, internet speed is quite high, with 58% of users enjoying speeds between 51 and over 101MB. However, it’s important to note that internet speed for Brazilian users is closely tied to their socioeconomic status. While 51% of higher-income users have access to the fastest speeds, only 22% of users from lower socioeconomic levels do. This disparity is higher in Brazil compared to the region, where the difference in internet access is less pronounced. In LATAM, only 35% of higher-income users and 22% of lower socioeconomic levels having access to fast internet speeds.
How do Brazilian users choose to spend their time and money on entertainment and leisure?
Among all countries in LATAM, Brazil stands out for investing the most in entertainment, with users allocating 28% of their income to leisure activities. Despite having the highest spending on entertainment in the region, Brazilians show the lowest weekly consumption of audiovisual entertainment, averaging 11 hours, compared to an average of 15.5 to 16.3 hours in Argentina, Chile, Colombia, and Mexico. This may be primarily due to lower viewership of Pay TV, with Brazilians watching an average of 2 hours per week compared to 7 hours in the rest of Latin America.
While Brazil shows promising growth in fixed broadband access and a strong investment in entertainment, there are notable disparities in access and consumption. Addressing these challenges could unlock further opportunities for growth and enhance the digital experience for all Brazilian users.
Sources
BB Media | Online Media Essentials 1Q 2024 & Spending Tracker 2Q 2024
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