In Latin America, the media and entertainment industry is constantly adapting to new trends. BB Media analyzed in detail the distribution and impact of streaming platforms in the region, to identify the content offerings and habits and preferences of users.
The diversification of streaming in latin America
The streaming services market continues to boom, and platforms have had to diversify their offerings to capture users’ attention. As part of this adaptation strategy, they have diversified their business models.
Currently, in Latin America, there are 765 unique active platforms. Of these, 29% are free, 24% are subscription-based, 9% are free with ads, 2% are transactional, and 2% offer TV content access through various devices (TV Everywhere). It should be noted that 34% have a hybrid model, allowing users to choose between two or more options for accessing content.
One of the new trends in this area is the subscription with ads model. The inclusion of ads within the platform has a dual benefit. On one hand, the streaming company has new ways to monetize its content. On the other, the user can subscribe to the service at a more affordable price. The success of this strategy in the United States led streaming services to include ad-supported plans in other regions, such as Europe and Latin America.
Subscription plan prices with ads in Latin America in USD
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