In this series, we highlight our clients to help them build connections that count, and shine ahead of MIPCOM & MIPJUNIOR.

 

 

As President of Hasbro Entertainment, Olivier leverages Hasbro’s leading collection of iconic brands to develop, produce and distribute premium film, television, animation, and digital content for audiences of all ages. Unifying Hasbro’s robust production and distribution expertise under one umbrella, Hasbro Entertainment is focused on creating multi-platform adaptations of the company’s priority brands, including such beloved worlds as Peppa Pig, My Little Pony, Monopoly, Clue, Dungeons & Dragons, Magic the Gathering and Transformers.

 

What are you looking for at MIPJUNIOR? 

New concepts that have a strong play pattern that can complement our existing slate

 

What are you bringing to MIPJUNIOR?

We are bringing a new season of Transformers Earthspark and a new season of Peppa Pig.

 

What is your favourite MIP memory?

My favourite memory of MIPCOM was when I was a young executive in the business and there were multiple big parties being organized by the studios and major companies – the Warner party in the hills of Cannes and the New World parties were always favourites.


About Author

Sandra Lehner is a TV Futurist and the MD of Suncatcher Social, based in Lisbon. She is a frequent contributor to MIPBlog, and speaks regularly at MIPCOM. Newsletter: https://tvfuturist.substack.com/ Website: https://suncatchersocial.com/ LinkedIn: https://www.linkedin.com/in/sandralehner/

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