Since ‘Money Heist’ contributed to making Spain’s content highly visible, this globally acclaimed juggernaut has been followed by a wave of international successes including ‘Élite’, ‘Valeria’, ‘Welcome to Eden’, ’30 Coins’ or ‘My Fault’ among others. These hits owe their existence to a new and dynamic generation of screenwriters, producers and distributors who are establishing themselves in the global market. Meanwhile, audiences are eagerly awaiting news of comebacks and new releases. Spanish TV actors and directors have gained popularity on the international stage, and global players are actively recruiting and consolidating talent from Spain.
Between now and 2025, the Spanish audiovisual industry aspires to further consolidate its position thanks to the firm commitment of the Spanish government through its Spain, Audiovisual Hub of Europe Plan which aims to boost national audiovisual production and attract international investment and talent. As a result, the country’s TV industry is exploring the rising demand with a less timid approach and a more daring mindset regarding what can be accomplished.
Spanish companies are acutely aware of the competitive landscape, actively networking to forge international partnerships. It’s in this context that the role of Audiovisual from Spain becomes essential. The brand, which unifies and fosters Spanish companies at international events, plays a pivotal role in providing support for international expansion and promotion of both brands and content, while also organising useful networking activities for its companies. Behind this brand is ICEX Spain Trade & Investment, a public entity that operates under the Ministry of Industry, Trade and Tourism of Spain.
Audiovisual from Spain’s presence at MIPCOM 2023 is divided into two spaces located in Riviera (R7.J11) and the Seaview Producers Hub (Riviera 9), where several networking and matchmaking initiatives will be hosted during the market. These activities include the first edition of the Spain Brand New Content – Breakfast (Tuesday, 17th, 8:30 am – 10 am), a by-invitation event for international buyers.