•  
  •  
  •  
  •  
  •  
  •  

KidsKnowBest’s Peter Robinson

 

MIPJunior kicked off with the Glance session that outlined how channels hosted by entire families have been popular on YouTube and other streaming services – but the trend is now crossing over to broadcast TV.

Zavtrak na ura from Russia and The Moshaya Family Animation from the Middle East were two examples cited by Avril Blondelot, head of content insight at research firm Glance, during MIPJunior’s Binge Watching Session: Kids Audience Successes Across The Globe.

“It’s quite specific to the digital era to see an entire family presenting a show, but here it is presented in traditional style as a magazine show,” she said of Zavtrak na ura, a lifestyle show hosted by a family who first broke through online.

Avril Blondelot

 

Another MIPJunior session focused on what counts as high quality in the world of kids’ content and found that children may have different views from the television industry on this question.

“They don’t see quality in the same way we do,” chief strategy officer at research firm KidsKnowBest, Peter Robinson, said during MIPJunior’s Kids Behaviour Insights session.

One kid we spoke to talked about watching walkthroughs of his favourite games on YouTube and how cool it would be if they could be channels on Netflix or Amazon Prime. For them, watching a walkthrough on Netflix would sit alongside something [premium]like Stranger Things – Avril Blondelot

Adam Woodgate, senior vice-president of media insights at Dubit, presented data highlighting a disparity in popularity between the top games and social apps that kids are using, and the biggest kids TV channels.

According to his research, 54% of six- to 11-year-olds in the US played Minecraft in the last week, while 50% played Roblox, 46% played Fortnite, and 45% used Instagram. By contrast, 20% watched Cartoon Network and 19% Nickelodeon.

The MIPJunior Project Pitch awarded a show that showed sensitivity to kids who might feel they don’t belong. Phanta Animation’s animated show Princess Arabella emerged as the winner from a strong group of finalists in this year’s MIPJunior Project Pitch.

It’s based on a series of children’s titles by writer and illustrator Mylo Freeman, who wrote the books after seeing a girl step aside during a princess-themed game at a party – “because brown princesses do not exist”.

MIPJunior Project Pitch

Another MIPJunior session focused on what counts as high quality in the world of kids’ content and found that children may have different views from the television industry on this question.

“They don’t see quality in the same way we do,” chief strategy officer at research firm KidsKnowBest, Peter Robinson, said during MIPJunior’s Kids Behaviour Insights session.

“One kid we spoke to talked about watching walkthroughs of his favourite games on YouTube and how cool it would be if they could be channels on Netflix or Amazon Prime. For them, watching a walkthrough on Netflix would sit alongside something [premium]like Stranger Things.”

Adam Woodgate, senior vice-president of media insights at Dubit, presented data highlighting a disparity in popularity between the top games and social apps that kids are using, and the biggest kids TV channels.

According to his research, 54% of six- to 11-year-olds in the US played Minecraft in the last week, while 50% played Roblox, 46% played Fortnite, and 45% used Instagram. By contrast, 20% watched Cartoon Network and 19% Nickelodeon.

The MIPJunior Project Pitch awarded a show that showed sensitivity to kids who might feel they don’t belong. Phanta Animation’s animated show Princess Arabella emerged as the winner from a strong group of finalists in this year’s MIPJunior Project Pitch.

It’s based on a series of children’s titles by writer and illustrator Mylo Freeman, who wrote the books after seeing a girl step aside during a princess-themed game at a party – “because brown princesses do not exist”.

Patricia Hidalgo - MIPJunior Project Pitch

Patricia Hidalgo

 

There are plans for 26 seven-minute episodes aimed at four-to-six year-olds. Phanta Animation is hoping to raise the €4m budget to start production in 2023.

According to director Patrick Chin, the series reflects “that it’s not always easy for children to know how they fit in, or what’s expected of them”.

In a BBC session on kids and public service television,

Patricia Hidalgo, director of BBC Children’s & Education, highlighted a special episode of the BBC’s kids news show  Newsround, called Young, Black and British – Hear Us, as an example of the broadcaster’s response to the views of its young audience.

The death of George Floyd and the start of the Black Lives Matter movement have raised awareness of racism among children in the UK, who declared this year that it was one of their biggest worries along with global warming – Hidalgo

The International Academy of Television Arts & Sciences’ International Emmys Kids Awards were announced on the afternoon of Tuesday, October 12.

The Winners are: Shaun the Sheep: Adventures from Mossy Bottom -– Season 6 in the Kids: Animation category; Tekens van leven (Scars of Life) in the Kids: Factual & Entertainment category and First Day in the Kids: Live-Action category.

“Children’s programming has a direct impact on how kids perceive themselves, their peers and the world at large, so we in the television community have a special responsibility” International Academy president and CEO, Bruce Paisner, said. “We congratulate the teams behind these winning programmes for making great television that both entertains and raises awareness about sensitive issues.”

International Emmy® Kids Awards Presenting Partners were: TV Kids, MipJunior and Ernst & Young.

Catch up by clicking on session links. If not registered yet at MIPCOM, click here to get your digital pass and discover the sessions.

Find more articles during the live coverage for MIPCOM 2021: conferences focus on diversity and streaming, five nations represented on National Pavillion, and lot more here.


  •  
  •  
  •  
  •  
  •  
  •  

About Author

Julian Newby is editor in chief of MIP Publications, namely the MIPTV/MIPCOM Previews, daily News magazines and supplements. He is also co-founder of Boutique Editions, a UK-based publishing and design house providing products and services for the international film, TV and creative communities.

Comments are closed.