How Producers can cater to children’s ever-decreasing attention spans
For thousands of years, stories have used a traditional structure that usually includes a character…
Yearly Archives: 2017
Kids TV: An Industry that Mirrors its Audience
People often ask me why I got into kids TV. At first, I think I…
Content must immediately engage kids, or we lose them in the process
In our time, kids brands can break through in a variety of ways, given that…
Why Traditional TV is still a necessity
Our industry is in a period of constant change with digital certainly having an impact.…
“It would be great to find the next big thing in Latin America” – interview with Roy Ashton
Roy Ashton, The Gersh Agency’s Head of TV Literary & Packaging, wants to tap into…
What does the growth of algorithm-influenced content acquisition change for Buyers?
Don’t get me wrong…algorithm-based decisions, such as those made famous by Netflix, are, in general,…
TV’s New trade routes: How Domestic shows hit the Global market – exclusive MediaTainment Finance white paper
Homeland, the blockbuster spy drama that debuted on US network Showtime in 2012, went on…
Collaboration in the TV market: the key to success!
As the business has evolved, we’ve all had to take a more collaborative approach in…
What the f***’s Gordon up to? – interview with Gordon Ramsay
In a much-anticipated keynote presentation, MIPCOM delegates will hear directly from Gordon Ramsay what’s coming…
How can traditional TV remain relevant in today’s multi-channel landscape?
With digital media expanding rapidly how can traditional TV keep up with viewers changing appetites? Is…
“Monetising binge viewing is a different business” – interview with NBC Entertainment’s Jeff Bader
This article is linked to TV Viewing: The New Dynamic – an exclusive white paper…
“Viewers have the ability to judge content in the first 5 seconds” – interview with Tania Gilinski
Welcome to the latest in a series of posts from selected industry influencers — producers,…
“The bigger screen connects us all” – interview with Sandrine Pechels de Saint Sardos
Welcome to the latest in a series of posts from selected industry influencers — producers,…
“Pitching face to face is still the best way to get a show commissioned” – interview with Sergio Sancho
Debbie Macdonald: Could you please introduce yourself? Sergio Sancho: I’m founder and CEO of Phileas…
“We’re making sure we have our content everywhere kids are” – interview with Dea Connick Perez
Debbie Macdonald: Could you please introduce yourself? Dea Connick Perez: My role is Vice President of…