Newzoo’s Global Esports Market Report shows that esports revenues will reach $463 million this year, entertaining an audience of 300 million consumers globally. By 2019, the esports economy will be worth over $1 billion. This explosive growth of esports has proved equally as disruptive for the games industry as the entire media landscape. With platforms like Twitch and YouTube supplemented by broadcasting apps such as Meerkat and Periscope, the ability to create, upload, stream, and host video content has never been easier.
This whitepaper provides an in-depth introduction to media’s hottest topic, including key revenue and audience figures and the impact of esports on the digital and traditional media landscape. An examination of the valuable esports audience is also included, along with an overview of the key players involved in streaming and broadcasting esports content.
While the demographic of traditional sports keeps rising, esports entertains a young and desirable demographic – millennials. In fact, 54% of Esports Enthusiasts are aged between 21-35. The majority of the audience has a full-time job, a higher average income, and are willing to spend money on digital content. Unsurprising then that brands such as TBS, ESPN, Yahoo, and BBC have already made their move into esports. A trend that is set to continue this year.