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Newzoo’s Global Esports Market Report shows that esports revenues will reach $463 million this year, entertaining an audience of 300 million consumers globally. By 2019, the esports economy will be worth over  $1 billion. This explosive growth of esports has proved equally as disruptive for the games industry as the entire media landscape. With platforms like Twitch and YouTube supplemented by broadcasting apps such as Meerkat and Periscope, the ability to create, upload, stream, and host video content has never been easier.

This whitepaper provides an in-depth introduction to media’s hottest topic, including key revenue and audience figures and the impact of esports on the digital and traditional media landscape. An examination of the valuable esports audience is also included, along with an overview of the key players involved in streaming and broadcasting esports content.

While the demographic of traditional sports keeps rising, esports entertains a young and desirable demographic – millennials. In fact, 54% of Esports Enthusiasts are aged between 21-35. The majority of the audience has a full-time job, a higher average income, and are willing to spend money on digital content. Unsurprising then that brands such as TBS, ESPN, Yahoo, and BBC have already made their move into esports. A trend that is set to continue this year.

Download Newzoo’s exclusive report here


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About Author

Peter Warman (1971) is CEO and co-founder of Newzoo, the global leader in games, esports, and mobile market intelligence. Newzoo is headquartered in Amsterdam with offices in San Francisco and Shanghai. Before starting Newzoo in 2007, Warman was responsible for sales and business development at Europe’s largest interactive agency LBi. Warman is a frequent speaker on the current and future state of the games and esports markets. Back in 2013, Newzoo was the first to model the esports economy and report on its explosive growth in the West. Now, most key players within this economy subscribe to Newzoo’s esports intelligence services. Increasing interest from the sports, broadcasting and advertising markets is reflected in its latest clients that include Coca-Cola, Vodafone, Madison Square Garden, Bundesliga, Turner, RedBull, and Fox.

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