Brought to you by international business journal MediaTainment Finance, this MIPTV publication is essential for any entertainment business that needs to understand how to engage with millennials, the audience of the future, today. It highlights the increasing value of original made-for-digital intellectual property, content and brands. A new format of shows are being created online by emerging artists known as YouTubers, Influencers and Celebrity Vloggers. They have become the foundation on which YouTube and other online multi-channel networks (MCN) are building multibillion businesses.
Here is why:
- Take the almost $1bn that the Walt Disney Company happily agreed to pay to own MCN Maker Studios, an enterprise that is not a record label, TV network or movie studio. Yet, it includes among its roster of talent PewDiePie, the YouTuber boasting 42-million-plus subscribers and more than 11 billion views. Read the White Paper to see how he and other famous YouTubers have got digital native viewers hooked.
- Accept the fact that millions of Millennials consider this next-generation of digital luminaries, who have created their own type of comedies, dramas, music performances or beauty tips tutorials, their icons and idols. Read the White Paper to understand why TV networks and movie studios want to work with them.
- Understand why many of these new digital celebs are already millionaires thanks to the investment of some of world’s biggest advertisers and brands, which want to be associated with them. Read the White Paper for an insight into YouTube vloggers’ lucrative relationship with marketers.
Take a deep dive into the world of MCNs & digital studios at the third edition of the MIP Digital Fronts, at MIPTV 2016! More info here…
Top image: Michelle Phan, via her Facebook page