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Published in partnership with MediaTainment Finance, this quarterly review picks out today’s biggest trends outside the core TV business. Highlights of this 12th issue include:

– Advertisers are expected to pay US$5m-plus for a 30-second ad during the multi-platform (TV and online) transmission of the Super Bowl

– Spirit Music Group, has formed a UK-based joint venture with B-Unique

– A federal court has awarded maximum damages under US law — $37.5m — to several rights holders, including 16,000 book publishers

– Microsoft agreed to invest a reported US$100m into Uber Technologies, the pioneering taxi-booking app

– California-based games developer Super Evil Megacorp (SEM) has raised US$26m to create a “hardcore” eSports event, centred on mobile game players

LeBron James has formed a joint venture with Time Warner film subsidiary, Warner Bros Entertainment, to co-produce movies, TV and digital shows?

Find out more in this latest issue of Outside the Box!

 

Click here to download Outside the Box (email required)

This report is the latest issue of a quarterly entertainment trends review developed by MediaTainment Finance, the business journal that covers investments in international media, entertainment and the impact of related digital technologies.


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About Author

Juliana Koranteng

International journalist Juliana Koranteng is the London-based editor-in-chief of MediaTainment Finance, a business journal that keeps track of investments in the global media, entertainment and creative industries

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