Digital sales have become key for the television industry, but what exactly are buyers looking for? What is their editorial line?

This exclusive MIPTV-MIPCOM report gathers testimonials and insights from a panel of buyers from leading online video platforms worldwide:

Rovio Entertainment‘s Head of Content Strategy Nick Dorra is looking for “quirky comedy that have global AVOD rights available,” and notes that “short, non-dialogue
shows have been doing quite well” for his company.

Telefonica‘s Acquisitions Director Julian Rodriguez Montero points out that “most of the movies produced by the studios are sequels, prequels or remakes, leaving a lot of people with great talent without space to exploit their capacities,” which explains why “they move to the series field.” His goal is thus to strengthen Telefonica’s series offer “in all genres” and “to cover all targets.”

Icflix‘s Associate content Specialist Radia Saadaoui reveals that Action, Drama and Sci-Fi genres have proven to be successful for the Middle East and North Africa, followed by Comedy and Romance.


Click here to download this exclusive white paper to get more insights and discover how to pitch these digital buyers!

About Author

As Head of Social Media for Reed MIDEM, James Martin oversees social strategy and deployment for B2B events MIPTV and MIPCOM, Midem (music industry) and MIPIM & MAPIC (real estate & retail). He is based in Reed MIDEM's Paris office.

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