Digital sales have become key for the television industry, but what exactly are buyers looking for? What is their editorial line?
This exclusive MIPTV-MIPCOM report gathers testimonials and insights from a panel of buyers from leading online video platforms worldwide:
– Rovio Entertainment‘s Head of Content Strategy Nick Dorra is looking for « quirky comedy that have global AVOD rights available, » and notes that « short, non-dialogue
shows have been doing quite well » for his company.
– Telefonica‘s Acquisitions Director Julian Rodriguez Montero points out that « most of the movies produced by the studios are sequels, prequels or remakes, leaving a lot of people with great talent without space to exploit their capacities, » which explains why « they move to the series field. » His goal is thus to strengthen Telefonica’s series offer « in all genres » and « to cover all targets. »
– Icflix‘s Associate content Specialist Radia Saadaoui reveals that Action, Drama and Sci-Fi genres have proven to be successful for the Middle East and North Africa, followed by Comedy and Romance.
