Eurodata TV Worldwide explores the evolution of multiscreen use in this exclusive report. Free-to-use models dominate, but Freemium is gaining ground, and Premium remains an exception for free-to-air broadcasters.
Interestingly enough, each broadcaster of each country has its own strategy for dedicated apps. Some groups such as SBS (Netherlands) and Rai (Italy) gather all of their digital content (live sync, catch-up, social feeds, bonuses, TV guide…) into one single app for all channels, when others have several dedicated apps: Mediaset (Italy) dedicates its live sync app to a specific genre (football) and RTL Group (Germany) has one dedicated app by channel (RTL Inside and VOX Inside for live sync, RTL Now and VOX Now for catch-up).
This report includes case studies on Dutch show Utopia, French programme Tahiti Quest, and live singing competition Rising Star.
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Created by Médiamétrie, Eurodata TV Worldwide distributes programming and audience information, based on its partnership with the national institutes operating measurement systems throughout the world.
