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MIPBlog spoke to Benjamin Carle, creator of the documentary Made in France, with producer Alexandre Amiel, of Caméra Subjective.

The film, in which Carle, inspired by French industry minister Arnaud Montebourg’s call to defend French-made products, lives for a year without a single product made outside his country. This notably means he has to do without a fridge… “because France doesn’t produce any more fridges,” said Carle. “That’s when you see there’s a problem with manufactured goods in this country.”

Made in France was a huge success on local channel Canal+. Now, at MIPTV, beyond seeking international sales, the show is being rolled out as a format — called “My Life Made In…” which could be applied in any number of countries, on the theme of globalisation and consumerism. “It’s a universal idea,” said Amiel. “‘Made in France’ is interesting, but what about ‘Made in the UK, the USA or Italy?’ The problematic is the same all around the world.”

 


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About Author

James Martin

As Head of Social Media for Reed MIDEM, James Martin oversees social strategy and deployment for B2B events MIPTV and MIPCOM, Midem (music industry) and MIPIM & MAPIC (real estate & retail). He is based in Reed MIDEM's Paris office.

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