How can you make your company and shows stand out on social media before, during and after MIPTV and MIPCOM? Planning ahead, creating dedicated content and engaging on all platforms are just a few of the tactics deployed by MIP Markets’ most social clients.

Learn from ITV Studios, Red Touch Media, Relativity Media and more!


Tips include:

– Know your objectives and targets: elaborate your strategy first, then create the appropriate context to implement it

Each IP is unique: create the right context to promote it

– Don’t be afraid to be creative and fun: customise your stand, play games with your clients…


More in the full presentation, embedded above; or you can download it here (no email required).


Feel free to contact MIP Markets’ social media team, via Twitter or Facebook, for more tips on how to stand out online next market!

About Author

As Head of Social Media for Reed MIDEM, James Martin oversees social strategy and deployment for B2B events MIPTV and MIPCOM, Midem (music industry) and MIPIM & MAPIC (real estate & retail). He is based in Reed MIDEM's Paris office.

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