Photograph: BBC/MAGIC LIGHT COMPANY/BBC
After a period of strong increases, children’s daily viewing times fluctuated in 2013, in the midst of ever-increasing competition between local children’s channels and international challengers.
Family viewing remains a very strong factor: entertainment shows and family movies still have a greater weight in the rankings than children’s programs. Animation is the top performing genre, but it should be underlined that the offer strongly conditions children’s preferences.
2013 also saw hits in spin-off and cross-platform series, not to mention the successful TV formats inspired by webseries and apps. Eurodata TV Worldwide unveils the latest figures and insight on kids’ TV viewing in this constantly evolving market.
Click here to download this exclusive white paper (email required)
Created by Médiamétrie, Eurodata TV Worldwide distributes programming and audience information, based on its partnership with the national institutes operating measurement systems throughout the world.
More about MIPTV 2014′s programme, including a new focus on kids’ entertainment, here.
