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“If you’re a consumer, the biggest change is the personalisation of the screen.”
Gary Carter, chairman, Shine, Northern Europe

 
“Viewers will be more loyal to the brand of the producer than to that of the channel.”
Danny Fenton, CEO, Zigzag

 
“We want to help leverage our platform for people to discover more and different kinds of content.”
Andy Mitchell, partnerships director, Facebook

 
These are just a few examples of how some of the entertainment industry’s biggest names see TV in ten years. Other MIPCOM-goers, quizzed by Al Jazeera English’s Riz Kahn for Magine, saw TV’s future as “mostly female”; “3rd screen”, or as being all about “virtual content.”

What do you think? 🙂

 

More from MIPCOM 2013: full conference videos & key session liveblogs, including Dreamworks’ Jeffrey Katzenberg, Facebook’s Dan Rose and many more…


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About Author

James Martin

As Head of Social Media for Reed MIDEM, James Martin oversees social strategy and deployment for B2B events MIPTV and MIPCOM, Midem (music industry) and MIPIM & MAPIC (real estate & retail). He is based in Reed MIDEM's Paris office.

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