« If you’re a consumer, the biggest change is the personalisation of the screen. »
Gary Carter, chairman, Shine, Northern Europe
« Viewers will be more loyal to the brand of the producer than to that of the channel. »
Danny Fenton, CEO, Zigzag
« We want to help leverage our platform for people to discover more and different kinds of content. »
Andy Mitchell, partnerships director, Facebook
These are just a few examples of how some of the entertainment industry’s biggest names see TV in ten years. Other MIPCOM-goers, quizzed by Al Jazeera English’s Riz Kahn for Magine, saw TV’s future as « mostly female »; « 3rd screen », or as being all about « virtual content. »
What do you think? 🙂
More from MIPCOM 2013: full conference videos & key session liveblogs, including Dreamworks’ Jeffrey Katzenberg, Facebook’s Dan Rose and many more…
