« The advent of social media has changed the way we buy programming, » Charlie Parsons, VP of global development and production at the National Geographic Channel (Nat Geo TV), told MIP Publications recently. « It has made us think of different extensions (of the programming brand) on different devices at different times for TV, promotional material, exclusive content, short-form entertainment. We want to serve all media consumers and be wherever they are. The times are changing, and that keeps you thinking in different ways on how to slice and dice projects for the appropriate audiences. »
Compiled from numerous high-level sources – EurodataTV, GfK, MIP Publications & MIPCOM/MIPJunior’s own buyer stats – this exclusive report looks at who are the buyers coming to MIPCOM and what are the trends that impact their daily business.
From why buying linear & digital rights is becoming standard, to buying TV programmes with global appeal and the need to cope with an increasingly competitive buying landscape, it’s all in there. A focus on MIPJunior buyers is also unveiled, featuring key data and the evolution of children’s programming needs and expectations that impact Kids Buyers.