One packed panel delved into the Chinese formats market:



Then a showcase of independent Scandinavian formats, from Nordic World, came up with some interesting concepts:



The C21 Format Futures report (full conference video here) once again produced some eye-opening findings:



Whilst the session’s panel delivered some important truths:



Then a Branded Entertainment Case Study outlined ideal approaches for working with brands:



Tom McDonnell, of UK 2screen company Monterosa, then outlined “how to make your format transmedia”, with some appealing examples:



Then the day’s last session saw speakers such as The Wit’s Virginia Mouseler address whether the “format of the future” would come from social media. An outline of the most tweeted formats set the scene:



The session notably inspired MIPFormats’ first ever Vine post: how fitting! 🙂



Stay tuned for more from MIPFormats tomorrow!

About Author

As Head of Social Media for Reed MIDEM, James Martin oversees social strategy and deployment for B2B events MIPTV and MIPCOM, Midem (music industry) and MIPIM & MAPIC (real estate & retail). He is based in Reed MIDEM's Paris office.

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