One packed panel delved into the Chinese formats market:
Prices in China are on the up. 6-7 years ago struggle to get 500$ format fee per ep, now talking up to 25k$ per episode #MIPFormats
— Simon Staffans (@simon_staffans) April 6, 2013
Then a showcase of independent Scandinavian formats, from Nordic World, came up with some interesting concepts:
and « Gangsta Boss » puts ex-cons in charge of failing companies #MIPFormats
— Simon Staffans (@simon_staffans) April 6, 2013
The C21 Format Futures report (full conference video here) once again produced some eye-opening findings:
Format buyers would want in their catalogue – The Voice (45%), Undercover Boss (36%) and Come Dine With Me #MIPFormats
— Simon Staffans (@simon_staffans) April 6, 2013
Whilst the session’s panel delivered some important truths:
Truth: it’s up to the audience to decide what’s fresh and what’s not — Jennifer Ebell #MIPFormats twitter.com/romylondon/sta…
— romylondon (@romylondon) April 6, 2013
Then a Branded Entertainment Case Study outlined ideal approaches for working with brands:
« We do not use brands as an ATM, we can actually experiment new things with them »- Shine 360 #mipformats
— Blog226 (@Blog226) April 6, 2013
Tom McDonnell, of UK 2screen company Monterosa, then outlined « how to make your format transmedia », with some appealing examples:
Top Gear Bingo. Basically a drinking game. A homerun. twitter.com/romylondon/sta…
— romylondon (@romylondon) April 6, 2013
Then the day’s last session saw speakers such as The Wit’s Virginia Mouseler address whether the « format of the future » would come from social media. An outline of the most tweeted formats set the scene:
Most tweetted shows : celebrity splash, the voice, star academy, the bible, real husbands of hollywood, catfish, buckwild #MIPFormats
— Blog226 (@Blog226) April 6, 2013
The session notably inspired MIPFormats’ first ever Vine post: how fitting! 🙂
Virginia Mouseler from #thewit talks about the social media strategy of The Voice #mipformats #vine vine.co/v/bTw7EthqBIJ
— Keri Lewis Brown (@kerilewisbrown) April 6, 2013
Stay tuned for more from MIPFormats tomorrow!
