One packed panel delved into the Chinese formats market:
Prices in China are on the up. 6-7 years ago struggle to get 500$ format fee per ep, now talking up to 25k$ per episode #MIPFormats
— Simon Staffans (@simon_staffans) April 6, 2013
Then a showcase of independent Scandinavian formats, from Nordic World, came up with some interesting concepts:
and “Gangsta Boss” puts ex-cons in charge of failing companies #MIPFormats
— Simon Staffans (@simon_staffans) April 6, 2013
The C21 Format Futures report (full conference video here) once again produced some eye-opening findings:
Format buyers would want in their catalogue – The Voice (45%), Undercover Boss (36%) and Come Dine With Me #MIPFormats
— Simon Staffans (@simon_staffans) April 6, 2013
Whilst the session’s panel delivered some important truths:
Truth: it’s up to the audience to decide what’s fresh and what’s not — Jennifer Ebell #MIPFormats twitter.com/romylondon/sta…
— romylondon (@romylondon) April 6, 2013
Then a Branded Entertainment Case Study outlined ideal approaches for working with brands:
“We do not use brands as an ATM, we can actually experiment new things with them”- Shine 360 #mipformats
— Blog226 (@Blog226) April 6, 2013
Tom McDonnell, of UK 2screen company Monterosa, then outlined “how to make your format transmedia”, with some appealing examples:
Top Gear Bingo. Basically a drinking game. A homerun. twitter.com/romylondon/sta…
— romylondon (@romylondon) April 6, 2013
Then the day’s last session saw speakers such as The Wit’s Virginia Mouseler address whether the “format of the future” would come from social media. An outline of the most tweeted formats set the scene:
Most tweetted shows : celebrity splash, the voice, star academy, the bible, real husbands of hollywood, catfish, buckwild #MIPFormats
— Blog226 (@Blog226) April 6, 2013
The session notably inspired MIPFormats’ first ever Vine post: how fitting! 🙂
Virginia Mouseler from #thewit talks about the social media strategy of The Voice #mipformats #vine vine.co/v/bTw7EthqBIJ
— Keri Lewis Brown (@kerilewisbrown) April 6, 2013
Stay tuned for more from MIPFormats tomorrow!
