Entitled « The Buyers’ Summit: Leading international buyers reveal their programming strategies », the panel assembled a star cast: Sabine Holzer, Terra Mater Factual Studios; Elvira Lind, Spiegel TV; Mikael Österby, Sveriges Television; Charles Schuerhoff, PBS International; and Laurent Sicouri, Canal + Group Documentary Channels. Edwina Thring, of Wild Thring Media, moderated.

 

Österby began with an example of the sort of production Sveriges Television goes for:

 

Terra Mater Factual Studios’ Sabine Holzer then gave producers a few pitching pointers:

 

What does PBS want to buy? Schuerhoff’s example was King of Hollywood, a documentary about David Geffen, a « very giftedly undiplomatic » man!

 

Sicouri then presented Planet+, Canal+’s new youth-skewed factual channel, which he described as:

 

…as such, said Sicouri, « dramatisation through storytelling and editing is very important » for Canal+’s planet channels.

 

Watch this full session in video here!

Thanks to Paris Dauphine University’s Blog226 for the above tweets: be sure to follow them in Cannes over the next few days!

Photo © D’Halloy, Image & Co


About Author

As Head of Social Media for Reed MIDEM, James Martin oversees social strategy and deployment for B2B events MIPTV and MIPCOM, Midem (music industry) and MIPIM & MAPIC (real estate & retail). He is based in Reed MIDEM's Paris office.

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