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Two years ago, Viki was a Singapore-based startup which allowed TV shows’ fans to subtitle programmes into different languages themselves, with Viki then spreading those shows beyond their national territories. Now, says CEO Razmig Hovaghimian, Viki sees itself as a “Hulu for rest of the world“, as it attracts millions of users across multiple platforms; and because the more shows are translated into different languages, the more global sales potential they have. And Viki has amassed significant data since its launch – a “content graph”, if you will – so “we know that Bollywood films work in Korea, or Korean films do well in Saudi Arabia, for example.”

 

Hovaghimian speaks at tomorrow’s “Reinventing Distribution” MIPCube panel, 15.45, Esterel. Session details here.


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About Author

James Martin

As Head of Social Media for Reed MIDEM, James Martin oversees social strategy and deployment for B2B events MIPTV and MIPCOM, Midem (music industry) and MIPIM & MAPIC (real estate & retail). He is based in Reed MIDEM's Paris office.

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