For the head of digital and brand content at world-leading ad agency Ogilvy & Mather, « the content and TV industries are key to the strategies of our brands in the next few years. » Speaking at MIPCube 2012, he added that current disruption in the sector is a great opportunity for producers and content companies « to lead the game. »
About Author
James Martin
As Head of Social Media for Reed MIDEM, James Martin oversees social strategy and deployment for B2B events MIPTV and MIPCOM, Midem (music industry) and MIPIM & MAPIC (real estate & retail). He is based in Reed MIDEM's Paris office.
