In 2012, the social TV landscape has been buzzing. TV broadcasters are offered a multiplicity of solutions to enhance their schedules and propel programmes onto the second screen.

Among the diverse range of options, a key player has emerged at the heart of most social TV strategies: Twitter, which has established itself as television’s favorite choice for second screen strategies.

This selection of international broadcasters’ Twitter strategies includes companies such as FOX, Viacom, A&E, NBCUniversal, Channel 4 and more. All presented in an easy-to-read, at-a-glance format!

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This white paper is created by Vast Media, whose mission is to track TV brand extensions and best practices in social TV worldwide. More soon!

About Author

As Head of Social Media for Reed MIDEM, James Martin oversees social strategy and deployment for B2B events MIPTV and MIPCOM, Midem (music industry) and MIPIM & MAPIC (real estate & retail). He is based in Reed MIDEM's Paris office.