Could the balance of entertainment power be shifting more than ever from cinema to TV? Movie mogul Harvey Weinstein certainly thinks so; as does “The Piano” & “Top of the Lake” director Jane Campion; as do the team of cinematic series The Walking Dead.

Not to mention Hulu’s continued and increasing investment in series such as The Thick of It; Fox’s assertion that 25% of young people are drawn to TV shows by social media; and social analysts Bluefin Labs insisting on the importance of engagement.

All that, in just 90 seconds!

Full MIPCOM conference videos here:

About Author

As Head of Social Media for Reed MIDEM, James Martin oversees social strategy and deployment for B2B events MIPTV and MIPCOM, Midem (music industry) and MIPIM & MAPIC (real estate & retail). He is based in Reed MIDEM's Paris office.

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