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US-based firm Bluefin Labs (who we first posted about here in December) was born out of MIT research into how people comment on the TV they’re watching, via social media. As this survey of US habits last year shows, big events like the MTV VMAs, the Super Bowl and The Royal Wedding tend to take the lion’s share of TV tweets, Facebook comments and the like.

However, as this infographic demonstrates, scripted content can generate almost as much online buzz: The Walking Dead, Once Upon a Time and Twilight created almost as much noise as the VMAs and the Oscars last year. A trend to watch in 2012!

One Year of Social TV in the USA” is a MIPBlog-exclusive infographic created by Bluefin Labs. Click here for full size!


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About Author

James Martin

As Head of Social Media for Reed MIDEM, James Martin oversees social strategy and deployment for B2B events MIPTV and MIPCOM, Midem (music industry) and MIPIM & MAPIC (real estate & retail). He is based in Reed MIDEM's Paris office.

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