The explosion in digital equipment allows for an increasingly diverse offer, creates new uses and thus helps to push up viewing times across the world.

No sector has been more deeply affected by these changes than kids’ TV.

While children today, more than ever, can’t get enough of the small screen, the way they watch content is changing fast.

This MIPBlog-exclusive white paper is brought to you by EurodataTV Worldwide / Médiamétrie.

View more presentations from MipMarkets

These trends and more will be discussed at a high-level panel at MIPTV, “The Global Animation Marketplace: The Big Picture” (Sunday, April 1, 10.00). With speakers from Nickleodeon, the BBC, Turner Broadcasting System & EurodataTV Worldwide / Médiamétrie. Don’t miss it!

About Author

As Head of Social Media for Reed MIDEM, James Martin oversees social strategy and deployment for B2B events MIPTV and MIPCOM, Midem (music industry) and MIPIM & MAPIC (real estate & retail). He is based in Reed MIDEM's Paris office.

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