The afternoon began with a behind-closed-doors Digital Minds Summit, whose aim was to bring together those TV executives best-equipped to form entertainment’s future, and encourage them to think, brainstorm and exchange about just that.
It was attended by top-tier executives like Disney Media Networks’ Ben Pyne, YouTube’s Patrick Walker and The Project Factory’s Guy Gadney, who reflected on the summit: “I think it’s confirmed what my thoughts were, which is that there is a bit of revolution ahead.”
Revolution, indeed: one of the key themes of the Digital Minds Summit was better preparing yourself to brave today’s ever-changing technology landscape. PricewaterhouseCoopers’ Marcel Fenez summed the consensus up best: “It’s all about risk-taking, who takes it, and who pays for it. You can never prepare for risk, you just have to take it.”
But how do you take a calculated risk if you can’t even determine where you stand? This was the question Dubai-based MBC Group’s Ammar Bakkar posed to himself. “It has been an educational session, but it opens more questions than it provides answers because this is the current situation: basically, there is so much to learn about our future than to know about it,” he said.
But not everyone felt uncertain. As Discovery Channel’s John Honeycutt pragmatically put it, “There are three tenets that move our business: Content, advertising, and affiliate. That’s a very simple thing, because that’s what the whole business is about: if I have good content, I can get good affiliate fees, and I can monetise it from an ad sense point of view. So every opportunity that comes at us, that’s the filter that we put it through.”
The summit then moved on to the Digital Game-Changers Networking Drinks (photo), where MIPCOM’s future-focused delegates exchanged ideas, content and business cards. Autonomy/Aurasma’s augmented reality demo, already shown at that afternoon’s Disruptive Media conference, was a notable hit with guests.
Tech companies such as Smartclip, Monterosa, Vuguru, Akamai, Hulu, Rovi, Samsung, Orange, Vodafone and Yahoo were all present; as were digital executives from TV companies like the BBC, Russia’s CTC Media, Endemol, FremantleMedia and Zodiak.
Plenty of food for thought, then! As one final take-away, below is the Connected TV keynote presentation given at the start of the Digital Minds Summit, by Gerd Leonhard of MediaFuturist.com.