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MIPBlog is proud to offer you an in-depth and exclusive study of Channel 4’s Multiplatform publishing strategy.

Featuring C4’s head of online Richard Davidson-Houston and commissioning editor Kate Quilton, it includes all you need to know about new commissioning models, based on a number of inspiring case studies. You’ll find the white paper embedded below (email required to read it in full).

The white paper’s author, Unexpected Media‘s Frank Boyd, also interviewed Davidson-Houston about the importance of multiplatform commissioning in a rapidly-changing TV and online environment:


 


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About Author

James Martin

As Head of Social Media for Reed MIDEM, James Martin oversees social strategy and deployment for B2B events MIPTV and MIPCOM, Midem (music industry) and MIPIM & MAPIC (real estate & retail). He is based in Reed MIDEM’s Paris office.