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You are at:Home»Digital»Interview with Rovi’s Richard Bullwinkle: Personalisation is the future of connected entertainment
Richard Bullwinkle, Rovi
Digital

Interview with Rovi’s Richard Bullwinkle: Personalisation is the future of connected entertainment

By James Martin on July 26, 2011 0 Comments
      

“The personalisation of entertainment is the coolest thing we see happening,” Richard Bullwinkle, the chief evangelist of entertainment metadata firm Rovi told MIPBlog when we caught up with him at SXSW.

Why? Thanks to entertainment content’s metadata (tags, descriptions, titles) and EPGs (electronic programme guides) and the increasing use of connected devices such as tablets and smarthphones to consume that content. “My personal device is mine, it’s not someone else’s; so it knows the shows I like,” said Bullwinkle.

Read Bullwinkle’s “Smart TV at your fingertips” guest post on MIPBlog


      
connected entertainment metadata Rovi Video

About Author

James Martin
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As Head of Social Media for Reed MIDEM, James Martin oversees social strategy and deployment for B2B events MIPTV and MIPCOM, Midem (music industry) and MIPIM & MAPIC (real estate & retail). He is based in Reed MIDEM's Paris office.

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