MIPBlog grabbed Peter Vesterbacka, creator of mobile gaming phenomenon Angry Birds and ‘mighty eagle’ of its publisher Rovio, in a crowded corridor at SXSW. He answered the questions:
– How do you see the future of connected entertainment?
– What role will tablets play in that future?
…in less than 1 minute!
« The centre of gravity in entertainment is now firmly mobile, » he notably affirmed. So in the future, « you’ll see all the cool things emerge first for mobile, then going to more traditional media. »
The 200 million downloads announcement was made at the pc Mobile 2011 conference, where Vesterbacka discussed « Angry Birds Rio » with Fox Digital Entertainment’s Andrew Stalbow. “We’re a big media company that had an opportunity to do something in a way we couldn’t do ourselves,” Stalbow said.
Then Vesterbacka repeated the claim made in our video – that the future’s major entertainment franchises will emerge on mobile first – and went on to compare his company with Disney: « Vesterbacka… pointed out that quite a large company was built on the back of a simple black-and-white cartoon about a mouse long ago, » reports paidContent.
Time will tell!
