Deal-making was dynamic and diverse at MIPTV 2011. A growing number of deals with emerging economies, coupled with increased spending power at international thematic channels, brought a real buzz to the Palais trading floor.
Germany’s ZDF Enterprises had a storming market, selling drama, documentary and kids shows to broadcasters across Europe and Asia. NBC International topped 100 in territory sales for period drama Downton Abbey, while CBS Studios International president Armando Nunez said event mini-series The Borgias is on track to penetrate 200+ territories.
Entertainment One Television made a deal with Fox International Channels in Australia on the zombie series The Walking Dead.
The Walt Disney Company continued to lead the pack in terms of deal innovation. Its German subsidiary used MIPTV to unveil a joint venture with Vodafone for the start of ABC TV On Demand, offering series such as Grey’s Anatomy, Desperate Housewives, Lost, Criminal Minds and Scrubs on-demand to German audiences.
The phenomenal interest in cooking and how-to shows continued. One deal among many saw Mark Burnett International acquire rights to Canada’s Best Recipe Ever. Fashion and beauty was also a prevalent theme, Passion Distribution pre-selling Go Go Luckey Entertainment’s Pretty Hurts to broadcasters in Australia and Scandinavia.
This and more in the MIPTV Daily News’ Quick Review, online here (email required)
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Would like to learn more about Korean sellers of TV content
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Hope this helps!
James, MIP Markets community manager