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Natasha Kizzie, head of entertainment for ad agency Arnold KLP — who notably just ran a campaign allowing fans to create the fifth Gorillaz character to promote Internet Explorer 9 — shares her vision of the future of connected entertainment. In a nutshell: entertainment ecosystems across all four screens!

More on http://www.connected-creativity.com


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About Author

James Martin

As Head of Social Media for Reed MIDEM, James Martin oversees social strategy and deployment for B2B events MIPTV and MIPCOM, Midem (music industry) and MIPIM & MAPIC (real estate & retail). He is based in Reed MIDEM's Paris office.

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