Mobile Roadie’s Michael Schneider on the Future of Connected Entertainment

By James Martin on février 25, 2011 1 Comment

And as such, naturally multiscreen. So how will consumers be kept hooked with all these different screens vying for their multitasking eyeballs? « The content better be damn good to keep people’s attention », says Schneider.

More on the future of connected entertainment: http://www.connected-creativity.com

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James Martin

As Head of Social Media for Reed MIDEM, James Martin oversees social strategy and deployment for B2B events MIPTV and MIPCOM, Midem (music industry) and MIPIM & MAPIC (real estate & retail). He is based in Reed MIDEM's Paris office.

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Mobile Roadie’s Michael Schneider on the Future of Connected Entertainment

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