Why Ad Blocking is making Branded Content the future of TV
Introducing Kim Moses, a MIP regular and Hollywood-based producer at the intersection of TV and digital…
Browsing: branded entertainment
Abigail Marks: 5 Ways to tap into Branded Entertainment’s endless opportunities
It is absolutely incredible how much time people are finding to engage with compelling content.…
Liveblog: Best of Brands & Content Screenings
Photo: OgilvyEntertainment president Doug Scott (left), executive creative director Panos Sambrakos, Ogilvy One Worldwide. …
MIPTV Wrap: Getting hands-on with Branded Entertainment
With partner Ogilvy, MIPTV has been tackling branded entertainment for five years now. But at…
Liveblog: Measuring the value of Branded Entertainment
[youtube]rWgsp7FdNd8[/youtube] Moderator Abby Marks of OgilvyEntertainment began this session by announcing the launch of Ogilvy’s…
Liveblog: Branded Content in the Marketing Mix
[youtube]GLaWhBwYHuU[/youtube] Speakers: Andy Fry, freelance writer and analyst (moderator); Evan Shapiro, president, Independent Film Channel;…
Liveblog: How branded show Beauty Academy made it in China
China is a huge TV market, but an intimidating one for Western firms looking to…
Liveblog: Branded Entertainment: Audience Engagement with Brands
[youtube]BSmLAO7Z4QE[/youtube] Speakers: Paul Kontonis, vice president and group director, brand content, Digitas’ The Third…
Heineken receives Brand of the Year Award at MIPTV
Andrew Canter of the Branded Content Marketing Association (BCMA, left) and Reed MIDEM’s Anne de Kerckhove…