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Before being a television drama, Game of Thrones is a unique narrative world. This world exists for the sole purpose of being explored by readers (first) and viewers (afterwards).

Digital promotion has been crucial to HBO’s strategy of promoting this series since the very beginning. Over the three years the show has been airing, a range of very different digital initiatives has been used to promote the show. Discover them all here!

 

Click here to download this exclusive white paper (email required)

 

VAST MEDIA is a Berlin-based company specialised in providing competitive market analysis in Social TV.


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About Author

As Head of Social Media for Reed MIDEM, James Martin oversees social strategy and deployment for MIPIM and MAPIC shows, as well as MIPTV/MIPCOM (TV industry) and Midem (music industry). He is based in Reed MIDEM's Paris office.

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